Snowball Effect

Posted on: December 01 / 2019

The Snowball Effect is organized by a group of amazing women in Lethbridge with the goal of “Compassionately Impacting Community.” This viral campaign encourages others to dig deep during the holiday season to support four charitable organizations in our community.

2020 – In response to the effects of the COVID-19 pandemic and the challenges it brought to so many in our community, GirlGang was happy to support the Snowball Effect: “In This Together” merchandise campaign in April 2020.

2019 – GirlGang was hit with a snowball and participated by donating 10% of our merchandise sales for the month of December for a total of $200 in support of our local food banks.

2018 – GirlGang was hit with a snowball and participated by donating food hampers to our local food banks and donating clothes to women in need. We were thrilled to promote this great campaign and throw our own snowballs to some of our partners!